State of creativity: A new world shaping a new breed of creative
2020 has created a complete shift in how creativity comes to life and will permanently change the creative industry as we know it.
Life Below Water
By the year 2050, there will be more plastic in the ocean than fish. That’s right. In just a few decades, plastic waste will be swimming in every corner of our planet, decimating entire fish species and ecosystems along the way. That’s why Goodby Silverstein & Partners teamed up with...
Burger King Celebrates Christmas in July
Burger King is celebrating Christmas in July because, like many of us, they have had enough of 2020 and wish the year would just be over by now. Let’s face it, 2020 has not been very kind so far. The Coronavirus pandemic has taken its toll on the world and...
How a Cutting-Edge Creative Turns to Pinterest to Make Inspired Decisions
When Mara Lecocq, creative powerhouse and current brand director at professional networking app Fishbowl, was a design student, she would buy one $50 art book to serve as her guide and inspiration for the entire year. That world is no more. The explosion of visual expression on social and digital...
Apple’s Ushering in a New Era of Mobile Ads
While it may have slipped the attention of many consumers, online businesses around the world were rocked by Apple’s June 2020 decision to make the IDFA fully opt-in. What does that mean exactly? Well, IDFA stands for Identifier for Advertisers, and it’s a protocol that creates an ID tag for...
Why collaboration is the future of work and what this means for designers going forward
Collaboration reigns supreme when creativity and innovation are not forced to fit into the confines of a 9-to-5 work day, a siloed job, or a tiny, segregated cubicle.
See what happens when two firms, from two continents have to work together to design something for the entire world to see
The Olympics is a place where dreams come true — including for designers, who create everything from the logos to the tickets, the mascots to medals for every Games. To finish all of the Olympics collateral in time, the Olympic design committee outsources the different jobs to various local firms....
A social campaign presenting the remake of Disney’s all-time great Beauty and the Beast
Here is an opportunity to look at the behind-the-scenes graphic design work for the movie Beauty and the Beast; a closer look at their countdown social campaign before the release. I like the choice of the font throughout this whole campaign although not used everywhere. You will notice there is...
The Research-Backed Impact of Not Using UX Patterns
User interface design is the part of the website that the user interacts with upon arriving at a website. User experience is the broad scope of the site itself, and the emotions and impressions that the user comes across upon looking at the site.
Pantone Develops 112 New Graphics Colors to Reflect New Possibilities of Design
The Pantone Color Matching System is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another.