Farmer-owned cooperative Land O’Lakes, Inc. has unveiled new packaging for the company’s consumer-facing LAND O LAKES® products featuring the farmers who are the foundation of the cooperative’s membership. The new packaging will show up in a variety of ways, including through a new front-of-package design that features the phrase “Farmer-Owned”...
“I expect to see more use of 3D technology in graphic design and interaction design. Technology pushes the design and vice versa. Designers are armed to their teeth with vast options for creative “roaming” in 3D space. They step up the interaction game by including all of our senses in...
Inspired by a child’s handwriting, the cursive logo has been masterminded by Gucci creative director Alessandro Michele and has received a mixed reaction from fans. Gucci has revealed a new logo inspired by children’s handwriting. Led by Gucci creative director Alessandro Michele, the new temporary logo was first revealed earlier...
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.
Collaboration reigns supreme when creativity and innovation are not forced to fit into the confines of a 9-to-5 work day, a siloed job, or a tiny, segregated cubicle.
The Olympics is a place where dreams come true — including for designers, who create everything from the logos to the tickets, the mascots to medals for every Games. To finish all of the Olympics collateral in time, the Olympic design committee outsources the different jobs to various local firms....
Here is an opportunity to look at the behind-the-scenes graphic design work for the movie Beauty and the Beast; a closer look at their countdown social campaign before the release. I like the choice of the font throughout this whole campaign although not used everywhere. You will notice there is...
When you have a business, a thing that separates you from the competition is the story that your brand is bringing into the game. Here’s where content intervenes. It helps you craft a story that will have to convince your customers that they should buy your product over the competition....
GIF Images Are Clever Tools in the Right Marketer’s Hands.
To be able to implement any of the big changes that we want to have an impact on, you really need to collaborate.