HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.
The Olympics is a place where dreams come true — including for designers, who create everything from the logos to the tickets, the mascots to medals for every Games. To finish all of the Olympics collateral in time, the Olympic design committee outsources the different jobs to various local firms....
Here is an opportunity to look at the behind-the-scenes graphic design work for the movie Beauty and the Beast; a closer look at their countdown social campaign before the release. I like the choice of the font throughout this whole campaign although not used everywhere. You will notice there is...
When you have a business, a thing that separates you from the competition is the story that your brand is bringing into the game. Here’s where content intervenes. It helps you craft a story that will have to convince your customers that they should buy your product over the competition....
GIF Images Are Clever Tools in the Right Marketer’s Hands.
Design leaders from across the world come together to figure out what the problems in the field of design are and provide the opening for solutions, which in turn give you a leg up on your career.
To be able to implement any of the big changes that we want to have an impact on, you really need to collaborate.
Design a transit ad for nonprofit Code/Interactive that will be seen by millions. Create something that stops people in their tracks, inspires action and encourages everyone to learn more about C/I’s mission to help at-risk inner-city youth.
The Association of Registered Graphic Designers (RGD) is a hub for the graphic design community. RGD promotes knowledge sharing, continuous learning, research, advocacy, mentorship and work on the cutting-edge of design.