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Guinness: Welcome Back

The #LooksLikeGuinness campaign from AMV BBDO is led by a 40-second film that offers glimpses of everyday sights that vaguely resemble a pint of the black stuff that might have been witnessed during the past year while pubs were closed.

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Style Media Gets a New Brand Makeover from Gretel

NY-based creative production company Gretel worked with Style’s strategists and executives to craft a new brand image for the network with energy, versatility, personality, and, above all, style. Style has been on the air for over ten years. Though they’ve enjoyed some success building an aspirational, upbeat network that viewers...

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Disrupt & Delight: Five Principles for Sustainable Brand Innovation

BBMG has recently released a new white paper titled “Disrupt & Delight: Five Principles for Sustainable Brand Innovation.” The booklet leverages BBMG’s recent experience helping clients embed sustainability into the branding and marketing functions to create shared value. In addition to sharing best practices, it offers a robust, multi-dimensional framework...

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